AMAZON EBC: ENHANCING THE BRAND VALUE

 

The cut-throat competition on Amazon is a matter to worry for the sellers but with the regular development of seller friendly services, the business is thriving magnificently. Amazon EBC is one such service that is pledged to ensure benefits for the sellers on the platform.

Enhanced brand content is the feature that enables the sellers and vendors to enhance their product descriptions. To be precise, it is the method that helps to convert the boring text descriptions into visual contents which are not just engaging but interactive as well. The EBC is not indexed and thus, it is best to focus on the copy of the content and not just the keywords.

●        The price factor: The most interesting factor of Amazon EBC that makes the service stand out from other service providers (read competitors) is that it comes for free. Amazon takes the responsibility of creating the best EBC for all vendors and sellers free of charge. There is the possibility of implementing some charges in future; but as of now; the service is absolutely free of cost. Every seller or vendor registered with Amazon is entitled to get this service.

 

●        The difference factor: The content created by the sellers or vendors comes under the title of ‘product description’ while the details created by Amazon EBC comes with the title ‘From the manufacturer’. This slight difference has huge impact on the buyers. Moreover, the EBC content is created by experts who are aware of what may attract the viewers.

 

●        The image optimization factor: When you choose the EBC services, you are entitled to get the service of image optimization and editing. This service requires experts and here you are getting that without having to worry about anything. Amazon is providing editing of backgrounds, creation of enticing images, graphics, and everything else required to make your product images in accordance with Amazon guidelines.

 

●        Basic content creation factor: A seller will not need to worry about a single word in the content as the EBC service provides everything. Right from in-depth description of the brand assets, brand story, and company ethics; the enhanced brand content service is providing everything as they have a dedicated team of content writers to create the most comprehensive and attractive words for your product.

 

●        The professional content creation factor: In general, the sellers or vendors create the product description on their own. Some brand owners may have the expertise or resource to write the perfect thing, but in most of the cases, the writing remains amateurish. This can prove to be very dangerous for the brand as improper content will mean compromising with the SEO. Amazon EBC has dedicated professionals to do the content creation and thus ensures perfect SEO content.

●        Amazon provides the most comprehensive service covering every sphere you may require: The enhanced brand content service provided by Amazon covers every sphere of the niche. The content is created to engage the prospective buyer and thus ensure good ranking of your product. Engaging content also ensures the boosting of conversion rates. The content is created to address the most common customer queries so that the target audience can be converted into confident purchasers. Building of brand affinity and brand equity is the additional benefit of the service.

The Bottom Line

When you opt for Amazon EBC service, you are actually choosing the professional and knowledgeable team to handle your business. Quick response to your requirements and solving the issues with perfect professional attitude is what you are sure to experience. Enhancing your brand value can never be easier than this!