4 Key Benefits Of Amazon EBC To Strike You Rich

 

The newfangled method of enhanced brand content (EBC) is employed for improving product description. This is done with the intent to visually appeal to customers that keep wandering in an all-pervasive e-commerce market. The feature comes free of charge and is quite convenient to use. It enables the addition of extra information that the main product listing doesn’t usually exhibit.

Note that EBC may not be very advantageous as far as normal, commonplace products are concerned. However, when it comes to a few complex products that require instructions on how to use them, the importance of using EBC is undeniable.

Thus, to cut a long story short, EBC allows sellers to transform dull, mundane text descriptions of their products into captivating, graphically interactive content. At the same time, if you find EBC ineffective to drive gainful results you can either edit or delete it.

Currently, there’s a list of EBC services put forward by Amazon to make headway in improving sales through a content-driven listing. With more than 25 million online stores spread across a colossal marketplace in the world, Amazon is discernible as the biggest money making e-commerce industry.

At times enhanced brand content by Amazon is the sole reason behind users choosing certain products over others as it helps you in keeping the brand awareness stronger among users. For example, if you need to choose a product available from two brands A & B, the quality of content in the product description, will play an important role to make the choice.

What does a consummate Amazon EBC achieve?

Flawlessly composed enhanced brand content amplifies the following for a particular product listing.

●      Click-through Rate (CTR)

●      Conversion rate (CR)

●      Sales

This is accomplished by convincing a customer to make a purchase. Not only do you benefit from a potential increase in your revenue earnings but also aggrandizing your product’s organic ranking.

EBC is accessible to sellers that are accredited as brand owners via the Brand registry process laid down by Amazon. Once sellers secure the approval as brand owners, they’re permitted to include EBC to ASINs that form an integral part of their accepted brand catalog. However, the addition of content to ASINs not part of their brand isn’t possible.

Top Benefits

Here are 4 significant benefits of Amazon EBC that business owners can make the most of.

1.    It endorses the brand value

At the outset, let’s begin thinking from a customer’s viewpoint. When a customer needs to draw a comparison between two similar products, he/she will exhibit a propensity to buy the product of a brand that provides more information. Here, Amazon EBC not just comes to the aid by including all of them in the product listing but also fosters a feeling of trust, value, and confidence in the mind of the customer about the brand. Furthermore, it can exert influence among the target audience regardless of age and sex.

Ensure the selling of best-in-class products that are reasonably priced. This lends a hand in establishing a solid foothold for your brand in the minds of your customers. Also, good product quality should be consistently maintained to meet customer expectations in the long-term.

Improved EBC can bring about a favorable, long-term impression about the brand which, in turn, helps convert prospects into paying customers.

2.    It amplifies sales

Next to photography, EBC plays a pivotal role to win over a customer in consummating a purchase.  When you append the Amazon EBC service to your product listing, it helps augment traffic to your web page besides increasing the conversion rate.

Moreover, visually appealing, engaging content has a manifold likelihood to fetch sales and yield revenue for a brand. As a matter of fact, this is the fundamental thumb rule for any e-commerce business. While settling on a design template for the EBC services, mull over its relevance and appeal in connection with your product.

3.    It prevents returns or negative reviews

An elaborately written content on product description gives customers clarity about the product they intend to buy. With the inclusion of every detail, there’s less probability to garner unfavorable reviews or induce a return. Basically, the purpose of enhanced brand content is to let customers have a complete idea of what they’re buying so that once the purchase is made their expectations are fulfilled.

Nonetheless, you may not be able to fulfill everyone’s expectations at all times. On the off chance, the mistake lies at your end see to it to send back a sincere apology and response to the negative feedback. Adding inaccurate or false specifications and inappropriate feature descriptions can be harmful to your brand. So, make sure the content is engaging yet genuine.

4.    It heightens customer engagement

The fact of the matter is, images are paramount in Amazon. The need to put in lots of infographics content facilitates smooth processing of the A9 Amazon Ranking Algorithm. Appending images and details that can be easily accessed helps attract a broad-based range of audiences. When someone comes across an attractive listing done through Amazon EBC, simply because of the pictures linked to it, he/she will tend to click on the description and make further inquires about the product.

It helps improve the “first impression” which eventually becomes the “last impression” only when a prospect turns into a paying customer on receipt of all relevant details in relation to the product or service.

Now, there are two possibilities to include EBC services.

Either, you have the user making a hasty exit which consequently increases the product’s bounce rate. It’s important to note a high bounce rate for a product slips its listing value and relevance. This is because it makes the A9 algorithm deduce that the product’s listing is inappropriate.

Or else, the user goes ahead and actually places an order. With superior positioning of enhanced brand content for the product on a listing, odds are more that views turn into sales. At best, it boosts user engagement with the product and correspondingly its organic ranking.

Final thoughts

The services of Amazon EBC are excellent means for sellers and vendors to showcase their products' benefits and make them more prominent. But, it’s not just enhanced brand content that forms the crux of a product listing. SEO and suitable use of keywords are equally important. Thus, when it comes to deal closure, what you need in the first place is to allow your customers to make an entry and progress towards a successful purchase.

 

 

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